Stage Left offers one-day workshops
Stage Left Communications, in partnership with Volunteer Manitoba, is offering two new workshops:
“Brand, What Brand?”
Whether you know it or not your organization has a brand. Think of it as the things people say about you when you’re not in the room. So you need to be in command, as much as possible, of what words they use to describe you. Having a strong brand is about creating the stories that are told about what you do and how you do it differently than others.
Brand management is about understanding and effectively communicating your authentic and compelling brand promise. Your brand strategy is central to your business strategy. It is your most important asset. So managing it effectively is critical to your success.
This workshop will cover the following:
- Understanding brand identity and brand architecture;
- Tools and techniques of developing and maintaining a successful brand;
- Developing and maintaining a strong brand culture;
- Unique brand challenges for the charity and social service sector working with multiple stakeholders.
If possible, participants should bring with them their corporate mission and vision statements, along with their core values and promise statements.
Who should attend: Executive directors, board members, communication directors, human resource managers.
Where: Volunteer Manitoba Training Room
#207-5 Donald St. S, Winnipeg, MB
When: 9 am- 4 pm, October 15, 2010
______________________________
“To Tweet or Not to Tweet”
How many times have you been asked, “Are you on Facebook?” Do you wonder what the fuss is all about with Twitter? Do you experience tweet guilt because you don’t even know what it is? Has your board or staff been wondering out loud about whether or not your organization should create a Facebook page or blog, or start tweeting about…well, what exactly?
Social media is pervasive. Since 2007 adoption rates of social media platforms by businesses and organizations across every sector has been nothing short of remarkable. In 2007, approximately 40% of Inc. 500 companies were using no form of social media. Today that number is less than 10%. It is a communication vehicle you can no longer afford to ignore.
This workshop will:
- Introduce you to the most popular forms of social media;
- Give you the vocabulary you need to take part in the social media conversation.
- Give your organization the tools necessary to determine what forms of social media are right for you;
- Help you assess where you should direct your energies;
Who should attend: Executive directors, board members, communications managers, program managers, other key decision-making staff.
Where: Vounteer Manitoba Training Room
Volunteer Manitoba Training Room
#207-5 Donald St. S, Winnipeg, MB
When: 9 am-4 pm, December 3, 2010
More projects in these categories: brand management, branding, twitter