Marketing Musicians

Over the last year SLC has begun working with indi musicians like Alana Levandoski and Trio Bembe to help them navigate the marketing world, particularly the online marketing world. We have been throwing new terms like on-page and off-page optimization and bookmarking at people better acquanted with terms like charts, liner notes and labels.

For musicians today, getting the word out about their music means somehow getting through the din of online content and into the ears of potential fans. This is not an easy task. Harnessing the power of search engine optimization and social media to drive traffic to your website plays a critical role in bands making it online. With limited financial resources, musicians have the opportunity online to reach people all over the world who, even ten years ago, they would only have had access to by touring.

Being a band is a business and like any other business, in order to be successful musicians today need to understand their brand and how to manage that brand online.  People are talking online. The trick is to get them talking about you.