Canadian Mental Health Association, Manitoba

In 2011, the Winnipeg office of the Canadian Mental Health Association was embarking on a capital campaign and was looking for a compelling marketing campaign to support their financial goals.We developed the “Elephant in the Room” campaign. The campaign included superimposing an elephant into everyday social contexts in order to emphasize the need to keep the topic of mental health out in the open, and to remove the stigma and isolation associated with this serious health issue.