The Canadian Mental Health Association-Winnipeg Region recently purchased a new building they will soon be calling home. They’re pretty excited about all of the opportunities their new location will provide. They wanted to celebrate with the Winnipeg community. We helped them do that by creating a publicity campaign highlighting the important role the Canadian Mental Health Association plays in reducing the stigma association with mental illness and raising the awareness of mental health as an issue that affects all Canadians. The Elephant in the Room campaign includes posters, postcards, a social media contest, banners and newsletter inserts.